Now, a recent study co-authored by Frank D. Hodge of the University of Washington’s Foster School of Business has confirmed that video can make bad news worse. The study, published in The Accounting Review, examined the impact of using video to announce financial restatements. Hodge and his co-authors, W. Brooke Elliot of the University of Illinois and Lisa Sedor of DePaul University, discovered that announcing restatements via video is beneficial only when top management, according to Hodge, “accepts responsibility for the restatement.”
via Apologizing for Bad News? Be Careful with the Video — CFO Magazine
