On Thursday, Fantex Holdings will announce the opening of a marketplace for investors to buy and sell interests in professional athletes. The start-up, backed by prominent executives from Silicon Valley, Wall Street and the sports world, plans to create stocks tied to the value and performance of an athlete’s brand.
It will debut with an initial public offering for a minority stake in Arian Foster, the Houston Texans Pro Bowl running back. Buying shares in the deal will give investors an interest in a stock linked to Mr. Foster’s future economic success, which includes the value of his playing contracts, endorsements and appearance fees.
via Want a Piece of a Star Athlete? Now, You Really Can Buy One — DealBook