For Creators, Everything Is for Sale – The New York Times

Zack Honarvar, 27, the founder of the talent management firm One Day Entertainment, said that he and Airrack, a creator he manages, have been playing around with using NFTs to give fans “shares” of a YouTube video. “Before the video goes up, we could break it into, say, 10 clips, then mint those 10 clips as NFTs,” Mr. Honarvar said. “When someone buys that NFT, that person would be entitled to a one tenth split in ad revenue from the video. By buying in advance you’d become a shareholder of that video.”

The goal would be to use NFTs to create a wholly decentralized fan-owned and fan-operated YouTube channel. “A YouTube channel in which the fans can dictate everything,” Mr. Honarvar said.

The only hurdle is the Securities and Exchange Commission, which does not allow NFT sellers to guarantee revenue as part of ownership….

Source: For Creators, Everything Is for Sale – The New York Times