Armstrong is a leading example of a crypto influencer. One-part media personality, one-part untrained investment adviser, the 39-year-old Georgia native wields significant power in the world of cryptocurrency investment, steering tip-hungry online trawlers to the latest token. In polished daily news-like feeds featuring a team of deputies and videos designed to go viral (in one, he drives around the Atlanta area in wraparound sunglasses suggesting the best way to invest $1,000), he has become a go-to source for the newest crypto trends.
BitBoy’s rise — and even his recent Celsius wobble — highlights how low the threshold can be for gaining power amid the morass of gamified finance. In the land of crypto, the one-eyed man is king — and the line between carnival barker and investment guru extremely difficult to find.
Source: For crypto advice, thousands turn to BitBoy, a.k.a. Ben Armstrong – The Washington Post