It’s a good day on Wall Street, high temple of Mammon, when Robert Netzly proclaims the power of God.
At 4 p.m. New York time, 2 p.m. here in Idaho, Netzly takes a break after the market close, gathers his analysts and sales reps and turns to the Book of Romans. He’s been praying on a question you never hear on the Street: What would Jesus buy?
Here in Boise—a fast-growing city of Brooklyn-esque lattes and out-of-state transplants grafted upon deep-red America—Netzly is positioning himself as an evangelical answer to big money. His idea is that the US is so riven by politics, culture, faith and more that even the stock market can tear us apart. Netzly’s small firm, Inspire Investing—which follows a strategy that he calls biblically responsible—is part of something larger: a Republican backlash to the trillions of dollars committed to environmental, social and governance investing.
‘Enforcement 40’ for 2020
Join Us On LinkedIn
Join the Securities Litigation and Enforcement Group on LinkedIn