The crypto collapse has made Blockchain a dirty word. Bitcoin miner Riot Blockchain Inc., once the poster child for rebranding designed to capture the investment zeitgeist, now wants to be known as Riot Platforms after a near-90% share-price fall in 2022. It’s a symbolic moment that attests to the B-word’s shift to curse from blessing on the stock market, where investors have fallen prey to misguided euphoria and the failure to deliver viable business models. And if there’s one safe bet in 2023, it’s that Riot won’t be the last firm to change tack.
Source: Crypto Collapse: Blockchain-ish Brands Decay in Brutal Echo of Dotcom Era – Bloomberg