Crypto dominated the conversation at last year’s Super Bowl, with four firms — FTX, Coinbase, Crypto.com and eToro — plunking down millions of dollars for 30 seconds of ad time and spending millions more on star-studded commercials featuring the likes of comedian Larry David and NBA superstar LeBron James.
But this Sunday’s broadcast of Super Bowl LVII won’t feature a single crypto ad as embattled firms contend with a wave of layoffs, bankruptcies and unprecedented legal scrutiny. The arrest of disgraced FTX founder Sam Bankman-Fried, who is accused of bilking customers out of billions, was a key factor.
Source: Crypto firms ditch Super Bowl commercials this year after FTX meltdown
