PricewaterhouseCoopers to Pour $1 Billion Into Generative AI – WSJ

PricewaterhouseCoopers LLP plans to invest $1 billion in generative artificial intelligence technology in its U.S. operations over the next three years, working with Microsoft Corp. and ChatGPT-maker OpenAI to automate aspects of its tax, audit and consulting services.

***

Once the models are fully trained and tested, Mr. Kande sees the technology being used to quickly write reports and prepare compliance documents, analyze and evaluate business strategies, identify inefficiencies in operations or create marketing materials and sales campaigns, among many other applications.

Source: PricewaterhouseCoopers to Pour $1 Billion Into Generative AI – WSJ