Greenhushing is the opposite of a better-known practice called greenwashing, in which companies overstate their sustainability in an attempt to market to environmentally conscious consumers. The rise of hushing reflects the fear that many corporate executives face when weighing whether to speak out on climate change, said Renat Heuberger, the co-founder and CEO of South Pole.
“If you’re a CEO who has all the right intentions, you might get sued from both sides — from the left and from the right,” Heuberger said. “And that is not good news if you want to convince more CEOs to get active on climate.”
‘Enforcement 40’ for 2020
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