Tag: Marketing

SEC Sweep into Marketing Rule Violations Results in Charges Against Nine Investment Advisers

The Securities and Exchange Commission today announced charges against nine registered investment advisers for advertising hypothetical performance to the general public on their websites without adopting and/or implementing policies and procedures required by the Marketing Rule. All nine firms have agreed to settle the SEC’s charges and to pay $850,000 in combined penalties. The firms are: Banorte Asset Management Inc. BTS…

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SEC action against Titan highlights dangers of hypothetical-performance ads

The SEC said the case is its first enforcement action based on the new marketing rule that went into force last November. That regulation overhauled how advisors can promote their firms for the first time since 1961. Major provisions include permitting client testimonials and allowing the use of past performance metrics with many related restrictions. *** “When [the SEC] comes…

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Use of Video Slowly Creeping into Legal Marketing in Enforcement Area | Compliance Week

I thought video marketing in the securities enforcement practice area would have become commonplace years ago, but legal marketing in this and most other fields of law is still completely dominated by written client memos. A series of enforcement-focused videos launched this summer by one law firm is an interesting twist on marketing that allows its lawyers to present information…

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